Pittsfield, MA - Contemporary visual art in Pittsfield just found a stylish new home online with the launch of the pittsfieldcontemporary.com website, the product of a groundbreaking collaboration between for-profit, non-profit, college, museum, volunteer and city-owned galleries & arts initiatives in downtown Pittsfield. Eight of Pittsfield’s local art organizations have collaborated to make Pittsfieldcontemporary.com a dynamic marketing initiative to highlight Pittsfield, the largest city in western Massachusetts’ culturally-rich Berkshire County, as a destination for contemporary art.
They include Artscape, Pittsfield’s public art committee which hosts yearly public art exhibitions in downtown Pittsfield; art.on.no Gallery, a new artist cooperative gallery located on Union Street; the Berkshire Community College Art Gallery, located at the Intermodal Transportation Center (perhaps the first art gallery ever housed in a bus and train station!); Berkshire Museum, which features changing art exhibits of both local and internationally known artists; Ferrin Gallery, a world-renowned ceramics and contemporary art gallery; Lichtenstein Center for the Arts, a city-owned community center for the arts, the Pittsfield Art Show, a juried fine art and craft show which takes place during the 3rd weekend of July, and the Storefront Artist Project, a pioneering artist-led organization that has inspired similar projects around the country.
Megan Whilden, Director of Cultural Development for the City of Pittsfield says, “In these tough economic times, collaboration is essential for the survival and success of local arts organizations. Pittsfield is a city with tremendous cultural capital and pittsfieldcontemporary.com is one of the many ways we are spreading our wealth of creativity.”
PittsfieldContemporary.com features a website with up-to-date information about the happenings on the Pittsfield art scene, complete with a calendar of event and exhibit listings. The marketing initiative also features artist-designed postcard racks set up throughout Pittsfield and the Berkshires that offer free postcards from Pittsfield Contemporary partners.
The new website was designed by graphic designer and contemporary photographer Jay Elling, whose photography was juried into the companion Pittsfield Contemporary show currently on exhibit at the Lichtenstein Center for the Arts.