Berkshire County, MA, August 31, 2009—The Berkshire Creative Economy Council (Berkshire Creative) is launching a new program this fall 2009; the Creative Challenge. The Creative Challenge connects Berkshire manufacturers and businesses with local designers, engineers and creative workers with the aim of stimulating innovative research and development for existing and/or new product lines.
The Creative Challenge was born from “Design It Here, Make It Here”; an initiative outlined in the 2007 Berkshire Creative Economy Report, which suggested developing a campaign to explore the interest in and capacity for manufacturers in the county to take on the production of “creative products.” The report identified that, “Likely candidates would be those companies that manufacture plastics, metal, fabrics, and wood products, as well as those involved in printing.”
“We know research and development is important to every company”, says Helena Fruscio, Director of Berkshire Creative, “We want to connect our local manufacturers with the exceptional creative talent here in the Berkshires; to facilitate the kind of innovation that results in advancement in product lines and modes of production.”
Interprint, Inc. of Pittsfield, a leading designer and printer of decor paper used as the design layer in laminate surfaces such as countertops, flooring, furniture, store fixtures and a host of other applications, will host the first Creative Challenge.
Interprint’s Creative Challenge to local creatives is to create and submit one or more repeatable patterns, appropriate for any of the above applications. Patterns may be submitted at any level of completion, from conceptual, to ‘camera-ready’, and in any media, from traditional to electronic.
A Creative Challenge consists of three parts:
o The Creative Challenge is announced and an application to participate is made available on berkshirecreative.org.
o Participants are chosen from the applicant pool to participate in a site visit and Creative Challenge briefing at the host company site.
o Participants propose solutions to the Creative Challenge.
An open application for the Interprint Creative Challenge may be found on berkshirecreative.org. Applicants of all creative disciplines are invited to apply: designers, engineers, artists, etc. Applicants will be reviewed by Interprint and selected participants will be announced Friday, October 9th, 2009.
Selected participants will convene for a site visit at Interprint on Friday, October 23, 2009 where they will be briefed on all aspects of the Interprint’s products and processes, and then the creativity begins!
After the site visit, participants will submit solutions to the Creative Challenge. Proposals will then be reviewed by Interprint’s design staff for possible development. If Interprint decides to further develop any submissions, it will purchase the creation.
Judy Wolgast, Design Director at Interprint states, “We’re thrilled to host the first Creative Challenge of Berkshire County. We know how much raw creative talent exists locally and we cannot wait to have new product ideas generated.”
“This program features and connects Berkshire creativity at it finest, designing it here and making it here, with the goal of new revenue streams for each of the parties”, says Helena Fruscio, Director of Berkshire Creative.
Companies interested in hosting a Creative Challenge should contact Helena Fruscio, Director of Berkshire Creative by phone or 413.822.8324 or email at firstname.lastname@example.org.