Chris O'Brien, a JTM-DC attendee who is helping manage change at the MediaNews Group Inc.-owned San Jose Mercury News is out with a public declaration that the paper's going to be very -- public -- about how it remakes itself. Read what he wrote in an email last night:
---------- Forwarded message ----------
Date: Sun, 4 Nov 2007 21:30:45 -0800
From: "O'Brien, Chris"
You're getting this note because you're someone who I think is interested in the future of the San Jose Mercury News. Like much of our industry, the Merc has been in a nosedive the past few years. Our newsroom has shrunk from 400 to 200 people since 2001. After the latest round of cuts in June, our executive editor, Carole Leigh Hutton, said it was time to "blow up the newsroom." And that began an ambitious attempt to re-imagine what the Mercury News could and should be, though under a somewhat more benign name: Rethinking the Mercury News.
We announced this process last summer, and then we got very quiet about it. Today, that changes. A big part of what we heard from the many people we interviewed is that we need to find ways to be part of the conversation in our community, and to help facilitate those conversations. Our first step in that direction is to announce that we will begin publicly discussing everything we're doing to Rethink the Merc. You can read about our progress every day right here: http://www.mercurynews.com/rethink . Or you can check out our blog, which is here: http://www.mercurynewsphoto.com/rethink
But we want you to do more than read. We intend for this process to be a conversation between our newspaper and the community it serves. So speak up. We want you to contribute, suggest, rant, applaud, and participate. Our goal is nothing less than to become the leading source of information for the local community and the most innovative paper in the country, the paper that Silicon Valley deserves.
Chris O'Brien San Jose Mercury News 415-298-0207 AIM:chobrien99