Tiered and custom-tailored content using a Cable TV/HBO pricing model for a range of services. Basic news, advertising and other information created by The Next Newsroom in print and online will be free. But just as cable TV and HBO have learned, revenue can grow by offering tiered and tailored special products and packages.
The Next Newsroom will develop added tiers of content for sale to CSOP households. This tiered content will include such things as enhanced local listings for restaurants, extra movie reviews, access to other local databases on jobs, Real Estate, crime statistics, sports statistics, community school achievement scores. These tiers of content will be linked directly to the interests and desires outlined by the local social network interests.
In addition, The Next Newsroom will regularly produce tailored content for specific local social network groups. This includes special publications, in print or via e-books, tied to community events, churches, sports teams, clubs, community history, etc.
The tailored content would also have multimedia presentations such as documentary videos or protected Web sites where additional newsroom content also could be offered for sale.
For a fee, consumers also will be able to tailor their news and information packages to specific topic areas or needs that go beyond basic service. The tailored news packages could mean more sports/less sports, more photos/fewer photos, all obituaries/no obits, etc.
And, CSOP members will be offered the opportunity to lease or buy two higher-tier digital delivery vehicles. These options include:
- Electronic reading tablets. The Next News Newsroom project will contract with Sony, Fujitsu, or others, for leasing tablet/laptop devices that, in turn, will be leased to news consumers as part of a tiered service package. The Next Newsroom already has been working with the University of Missouri, and others, to develop digital reading software that creates a pleasurable reading experience on a tablet.
- Address-specific home printers. The Next Newsroom project will work with Hewlett-Packard and others to develop a home-printer model of content delivery for those who want to print out and read content.