mediagiraffe

The real heroes are those who stay on to lead change, Porter says

Newspaper-industry consultant Tim Porter says the real heros of journalism are the mainstream media news executives who are staying on to lead the hard work of change. Read his post: http://www.timporter.com/firstdraft/archives/000572.html

Who's selling into local markets and how are they doing it?

A key to the sustainability of journalism has always been local advertising. But now new competitors to the local newspaper -- and to web local startups -- are developing technologies for reaching into the local market and selling local advertising online. In Santa Clara, Calif., this week, the Kelsey Group, a Princeton, N.J.-based consultancy, is running a conference focused not on news or journalism but on the business of selling local advertising through search engines and other strategies. "Drilling Down on Local '07" is the name of the event. MGP2006 alum Peter Krasilovsky is one of the curators/organizers of the conference and he engineered the The Media Giraffe Project receiving a free "press pass" to the event with the expectation we would "blog" about the event.Rather than multiple posts, we've created an aggregation wiki page from which you can link to some specific reports: http://www.mediagiraffe.org/wiki/index.php/Kelsey-drilling-down-local

CONFERENCE: "The New(s) England Revolution" at UMass Lowell on April 7 kicks off N.E. News Forum launch

Registration is open for the New England News Forum's April 7 inaugural public gathering: "The New(s) England Revolution: From Politics to Courtroom to Classroom." It's a one-day interactive seminar for teachers, journalists, local and political bloggers, community videographers and active citizens exploring how changing media is changing civic engagement. DOWNLOAD PDF FLYER