Industry group schedules workshops on newspaper future after $2M study; previewed at MGP2006

The American Press Institute, the research arm of the U.S. newspaper industry, is starting to roll out results and recommendations from a $2-million effort to figure out how to reinvent the business. A preview of the work of the Newspaper Next project was presented at MGP2006 by the project's director, Stephen Gray. Now Clayton Christensen, the Harvard Business School management-of-change guru, is leading a set of three workshops on the effort. The one-day sessions, at $195, are aimed at industry executives, but may be open to anyone to enroll at that price.  Here are the dates/locations:

• Oct. 20, 2006 / Annenberg School for Communication, University of Southern California, Los Angeles www.americanpressinstitute.org/06/N2USC/
• Nov. 3, 2006 / Columbia University Graduate School of Journalism, New York www.americanpressinstitute.org/06/N2Columbia/
• Nov. 10, 2006 / Medill School of Journalism, North western University, Evanston, Ill. www.americanpressinstitute.org/06/N2Northwestern/
• Info: Carol Ann Riordan / Vice President of Programming and Personnel / American Press Institute 11690 Sunrise Valley Drive / Reston, VA 20191 / 703-715-3315  / http://www.americanpressinstitute.org 

• RESOURCES:
  Blog account of Grey's June 30 talk at MGP2006/UMass Amherst.
  
  Spring writeup in Nieman Reports about the Newspaper Next effort.

The American Press Institute, the research arm of the U.S. newspaper industry, is starting to roll out results and recommendations from a $2-million effort to figure out how to reinvent the business. A preview of the work of the Newspaper Next project was presented at MGP2006 by the project's director, Stephen Gray. Now Clayton Christensen, the Harvard Business School management-of-change guru, is leading a set of three workshops on the effort. The one-day sessions, at $195, are aimed at industry executives, but may be open to anyone to enroll at that price.  Here are the dates/locations: