ProPublic is great -- but what about funding journalism at the granular level?

Outgoing Wall Street Journal Managing Editor Paul Steiger's ProPublica project will put $10M in philanthropy to work on civic/watchdog jouranalism for the nation. But what about funding journalism at a more granular level. Josh Wilson, founder of NewsDesk.org, and an alum of both MGP2006 and JTM2007,
examines the question in an essay on the Media Giraffe Project website. Follow the link below to the essay, and react to it by posting here.
http://www.mediagiraffe.org/artman/publish/article_577.shtml