Garfield illustrates the "viral" power of short-form video

MGP2006 alum Steve Garfield, the Boston-based videoblogging expert, conducted a test over the last few weeks illustrating the viral/distributive power of the Internet -- if you know (as Garfield does) how to package it. The lesson: Short-form videos that can be spread on the popular mass-market video web services will reach many more people than long-form on a single website. The example he used for his test: A 90-minute video shot of the New England News Forum's multimedia-newsroom presentation at the Feb. 9, 2008, New England Press Association annual meeting. Here's a link to see what he found:
http://offonatangent.blogspot.com/2008/04/making-your-videos-spreadable.html