VIDEO: The demand dilemma and news literacy in schools

ADVISORY: Due to a recording error, the audio on this clip must temporarily be played in stereo. If your computer has a speaker which combines the left and right channels, the audio will be very soft. Listen with headphones, or play back only one channel. Or you can listen to the audio only by clicking HERE.

Jim Klurfeld and Howard Schneider wrote sports stories together at the Syracuse University Daily Orange as undergraduates. They started a weekly paper on Cape Cod. And they rose close to the top of the mainstream media world as editorial-page editor, and executive editor, respectively, of Newsday, the big Long Island daily. Now they have teamed up together at the Stony Brook University to start their next career -- tending to the "demand side" of journalism. The duo, working with grants from both the Ford and Knight foundations, are developing a news-literacy curriculum for the nation's schools and colleges. (DOWNLOAD CURRICULUM POWERPOINT -- 11MB) Learn why in this audio interview with Bill Densmore of the Media Giraffe Project. Duration: 22 minutes, 56 seconds.  View Stonybrook "news literacy" Powerpoint (15 MB download).  Listen to Jim Klurfield describe the curriculum.