VIDEO: Star Tribune editor describes "experience paper"

On Sept. 15, 2005, the Media Giraffe Project's Bill Densmore interviewed then-associate editor Nancy Barnes at the Minneapolis Star Tribune about the paper's involvement in a project lead by researchers at Northwestern University. The "Experience Paper" project sought to re-engineer the format and content of dalies to appeal to broader -- and particularly youth and ethnic -- reader groups. By 2007, Barnes had become the paper's editor. (TIME: 11 minutes)