COLUMBIA, Mo. -- An ambitious plan to form a new company, aggregate content from newspapers who belong to U.S. state press associations, and then figure out how to track, control, use and sell that content was was detailed June 24 at the Donald W. Reynolds Journalism Institute (RJI).
Introduction of the American Newspaper Digital Access Corp. (ANDAC) concept was outlined in an hour-long presentation by Bill Monroe, retired director of the Iowa Newspaper Association, and Bob Kasabian, a consultant hired by publishers in Iowa, Kansas and Missouri to develop an ANDAC business plan.
This audio is excerpted from their presentation on Thurs., June 24, 2010 at RJI, which is part of the Missouri School of Journalism, before some 40 publishers, researchers and vendors. For more on the event, "From Blueprint to Building: Making the Market for Digital Information," . Click on the carat of the bar below to launch streaming audio of the session (Monroe speaks first). If the bar is not visible, download an MP3 podcast of the session. (1 hour, 36 minutes, 26MB)