BOULDER, Colo. -- What's going on at the intersection between journalism and public relations? Christine Tatum, the founder of Denver-based MediaSalad.com is finding out.
Tatum was a business writer and editor at The Chicago Tribune and the Denver Post. She spent a year as president of the national Society of Professional Journalists. But when she lost her job at the Denver Post in a round of budget cuts, she took a different turn.
MediaSalad is journalists for hire. The company works the web to do information research and investigations, and data-driven work, on behalf of niche corporate clients. Is it PR, or journalism-for hire?
Tatum explains what MediaSalad does, and tackles that question, in this 30-minute talk at the Personalize News summit June 20, 2011 at the Chautauqua resort.