News organizations are looking for additional revenue streams in addition to advertising to support local news and content services on the web. In this 80-minute session, three New England Newspaper & Press Association members discuss their experience:
- Terry Carlisle, vice president of the weekly Ellsworth (Maine) American, describes with Chris Crockett their decision to close their newspaper websites and replace them with a new branded community information service. Meantime, they developed an interactive, PDF-like version of the physical paper and asked subscribers to pay for it online.
- Mark Henderson, online director of the Worcester (Mass.) Telegram & Gazette, which is is owned by The New York Times Co., describes their use of Clickshare Service Corp. technology to "meter" access to exclusive local news and other content -- and the results so far.
- Terry Williams, publisher of the Nashua (N.H.) Telegraph, who introduces the panel, explains their decision to experiment with a paid niche-content service, "The Lobby," focused on New Hampshire's active national and state political ecosystem.
The discussion took place on Saturday, Feb. 12, 2011 at the annual winter meeting of NENPA at the Boston Park Plaza Hotel. Click on the carat to the left of the bar below to stream audio of the 80-minute audio. If you don't see the bar or want to download the MP3 podcast for offline listening, you can DOWNLOAD NOW.