Creating technologies that will support news gathering and give people information they need to support democracy and free markets were offered as the key challenges for technologists on Saturday by leading journalists who spoke at a Georgia Institute of Technology symposium.
"It needs to be a focus of the news industry -- how are we going to produce enough money from the viewing habits of people today online to cover the cost of people to go out and gather news," said Neil Budde, former editor-in-chief at Yahoo! News.
In the last 25 years, there are 3.5 billion people worldwide new to the democratic system of free-market economies, observed Wally Dean, online/broadcast director at the Committee of Concerned Journalists. "Will the new technoologies that you are creating give them the information that they need to be free and to govern themselves?" One promising sign, says Dean: "Young people clearly are getting very involved in things and they are not getting information from the traditional places."
Saturday's third session was entitled, "News X Roadmaps," with panelists Budde, Dean, Jacob Kaplan-Moss, lead developer for th e Lawrence Journal-World; and Ramesh Jain, information and computer science professor at the University of California-Irvine.
Budde talked about the environment for change presented by the internet starting from his early work in 1995 at the Wall Street Journal's website. The short-term implications on the future of traditional media were vastly overestimated, he said. He said to look for long-term implications. "So much of the talk about what's happening to news and media is focused on the villain of the Internet," said Budde. But he says the actual villain is really represented by the remote control -- the idea of expanded consumer choice. The biggest factor affecting the future of journalism, he said, is the business model: "What is going to support journalism and news in the future?" Traditional media produced a package called a newspaper, said Budde, and readers and advertisers purchased one, mass-market product. "In the new model, people are picking bits of information," he said. "And in many cases they are seeing perhaps one ad connected to a particular story." News usage can be so precisely measured that Budde says he jokes that he could have done a profit/loss statement on each reporter's work in terms of how many people read it online.
Budde said this perfect measurability poses problems for the news indsutry, making it harder for editors to justify investigative reporting and explanatory forms of journalism. "It is going to be a lot more challenging for editors to justify those when everything gets measured and tracked," said Budde. The perfect measurability and trackability allows advertisers to reach the right person with the right message at the right time, says Budde. And that should be the same thing editors want to be able to provide the best experience to users.
CCJ's Walter Dean desribed how WashingtonPost.com's technology creating automatic hyperlinks within stories erroneously made links to the wrong "James Stewart" in a story about the late actor. In investigating the error, WashingtonPost.com's Editor James Brady observed the online news site has found web users are more tolerant of errors than earlier news consumers and that creating hyperlinks -- even some in error -- was bringing lots of traffic to WashingtonPost.com. "How can a discipline of verification be layed over this vast amount of information?" asks Dean. "Do people need more information or more analysis? We need to move from being aggregators of 'stuff' to sensemakers."
About 75 percent of people who go to major news organizations go past the front page and go directly into a story. "And that suggests that first they are experts," says Dean. "So we need to be able to deliver to them a deep understanding with a high level of expertise . . . we need to really worry about the business models that support not just the supply of information, but business models that support sensemaking," says Dean.
Dean identified two challenges for journalists and technologists -- how to finance sensemaking, and how to help citizens to critically assess and create the news. Dean says 50 percent of U.S. newspaper readership is now online, but only 6% of print advertising revenue has followed the readers online. "The business model for that sense making is being significantly eroded," says Dean. "So how are we going to create a business model, if you see value in the sense-making world, that will allow that to continue?"
Dean added: "If the average person is becoming their own editor, how are we going to teach them the discipline of verification to understand what to believe, to figure out what they should think about it, and what criteria the should use to think about how to pass it on . . . how are people going to make decisions about what to believe and what to pass along to other people?" Citizens are going from being a spectator to a creator of news, said Dean. He asked the technologists: "What can you create that will help do that?"
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