How does TNN seed new relationships with communities?

The community challenge. The core relationship between journalists and communities has evolved. No longer can journalists operate as detached experts who lecture a community of readers. Citizen journalists now eagerly seek opportunities to be journalists for a day/week/month so they can report and comment on the passions and concerns in their lives. The Next Newsroom will embrace and build on these new community relationships. How does the Next Newsroom reach out to experts in the community? To social networks in sports, arts, government? Who manages the relationships among professional journalists and citizen journalist/writers/contributors?