The results of a recent BBC/Reuters/Media Center poll, presented in the opening remarks today at the We Media Global Forum in London revealed that in a world of "news junkies," trust is the key component in whom we trust--the media or the government--to deliver the news.
The survey, conducted among 10,230 adults across 10 countries worldwide, revealed that through most of the developing world, the media is trusted on an average of 61 percent more than government (52%). Trust in government more than media was higher in the U.S. (67% vs 59%) and Britain (51% vs 47%).
National TV at 82% seems to be the most trusted form of media, followed by national/regional newspapers (75%), local newspapers (69%), public radio (67%) and international satellite TV (56%)
Blogs were the least trusted source at 25%, with half of those surveyed "unable to say whether they trusted them."
It is no surprise then that three-fourths of news consumers (77%) check more than one source. Two-thirds (65%)of people believe that news is reported accurately, with more than half (57%) believe that governments interfere too much with news. Only 42% believe journalists are able to report freely.
The full results of the poll can be found at this official site
The We Media Global Forum is being presented by the Media Center at the BBC and Reuters in London, May 3-4, 2006
(information courtesy of Gloria Pan, Communications Director, The Media Center)
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