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AUDIO: Keynote panel at Public Media Atlanta / Feb. 21, 2009

Listen to audio of the morning panel at the Integrated Media Association's Public Media Conference, 2009, in Atlanta, on Saturday, Feb. 21, 2009. View running notes at: http://www.mediagiraffe.org/wiki/index.php/Ima-atlanta  

Here's how the wiki previewed this session:

The Future of Public Media News Peachtree C/B The scene: Mid-2010. Obama is President. The economy continues to slip. Layoffs mount. Polar ice melts. People are twittering while public radio and TV cut staff. One by one, newspapers are folding, and journalists swell the ranks of unemployed. At the same time, nonprofit multimedia, semi-pro news outlets are sprouting up. Many are looking to mimic public radio and TV's business models. Is this far fetched? Or is it a reasonable scenario given the conditions? This panel will take on one of the toughest questions: In this era of downsizing and convergence, how can public radio (and TV) hold onto a sustainable news franchise? What is the opportunity? Who is the audience? How do we get from here to there?

Moderator: Julie Philipp, Managing Editor, WXXI Center for Public Affairs Panelists: John Barth, Managing Director; PRX; Mike Bauhof, Manager, Online Communications at KETC; Susanna Capelouto, News Director, Georgia Public Broadcasting (Radio); Jessica Clark, Director, Future of Public Media project at the Center for Social Media, American University School of Communication; Robert Rosenthal, Executive Director, The Center for Investigative Reporting; Anna Shoup, Local/National Editor at the Online Newshour; Kinsey Wilson, Senior Vice President and General Manager, NPR Digital Media; Leonard Witt, Distinguished Chair in Communication at Kennesaw State University, Blogger, PJNet . Click on the carat to the left of the bar below to launch a stream, or download an MP3 podcast for offline listing (22 MB, 1 hour, 31 minutes). 

AUDIO: Bill Densmore interviewed in KTRS St. Louis about IVP

Can news organizations figure out a way to increase the value they receive for journalism on the World Wide Web? McGraw Milhaven, talkmaster on KTRS Radio in St. Louis, interviews Bill Densmore of the Information Valet Project. Densmore is a 2008-2009 Donald W. Reynolds Journalism Institute fellow at the Missouri School of Journalism in Columbia, Mo. Listen to a 25-minute excerpt, followed by three minutes of Milhaven talking with a caller. Click on the carat at the left of the bar below to launch the audio stream (28.37 mins.), or download an MP3 podcast for offline listening. You can also READ A TRANSCRIPT of the interview.

AUDIO: Steve Mott on the InfoValet transaction opportunity

There's a significant opportunity to create a new, web-based infrastructure for information transactions, says consultant Steve Mott. A former senior VP of electronic commerce at MasterCard International, and expert on digital payment systems in banking and other industries, Mott is helping plan the InfoValet prototype. He explains the opportunity in this excerpt from "Blueprinting the Information Valet Economy," Dec. 4, 2008 at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. Click on the carat to the left of the bar below to launch audio stream, or download an MP3 podcast for offline listening.  (6 minutes, 46 seconds File Size: 1.62 MB)

6 minutes, 46 seconds File Size: 1.62 MB

AUDIO: Tom Evslin on networks and newspapers

The Internet elevates the network to a premier business-strategy position. If a new service can bring together millions of users with millions of products, the efficiency of the public Internet makes large-scale commerce possible at low incremental cost. But how do you build a network from scratch? Tom Evslin worked at Microsoft Corp., started AT&T's pioneering WorldNet network, and then ran and sold for millions a voice-over-IP telephony company. Now living in Vermont, Evslin joined "Blueprinting the Information Valet Economy via Skype on Dec. 4, 2008 at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo.to explain why the newspaper industry may have a shot at being the next big network. Click on the carat to the left of the bar below to launch an audio stream, or download an MP3 podcast for offline listening. (19 minutes, 4 seconds / File Size:
4.57 MB

AUDIO: Doc Searls: When users control vendor relationships -- is it still advertising?

Modern marketing and technology have made it easy for vendors to take control of the relationship consumers. They maintain databases of our purchases, our preferences and our habits. This isn't necessarily bad. But Doc Searls of the Berkman Center on the Internet & Society at Harvard University suggests that might be even better if consumers were able to control the use of their "persona" and if that data were portable at the user's preference. Searls discussed this paradigm shift on Dec. 4, 2009 during a "Skype" session at "Blueprinting the Information Valet Economy, at the Donald W. Reynolds Journalism Institute, Missouri School of Journalism, Columbia, Mo. His vision would be enabled by The Information Valet Service. Click on the carat to the left of the bar below to launch an audio stream, or download an MP3 podcast for offline listening.  (Duration: 13 mins., 27 seconds. File Size:3.23 MB)

Excerpts from Doc Searls' Dec. 4, 2008 talk at Blueprinting the Information Valet
Economy:

"I think there's a whole new world that can open to advertisers as the social web becomes more agile on the user's side and better connections can be made between the two and relationships can develop."

"I have my doubts whether it's still advertising when that's done. There are lots and lots of efforts, I think Bill's is primary among them, to change the advertising model, make it more involved with the receivers of the advertising and making it more accountable and adaptable and
appropriate.

"The problem advertising however is it is still speculative, it is still guesswork. And there is a limit to how much you can improve guessworK. And when it isn't guesswork anymore, I don't know if it is still advertisng.

"I think there is a big gray area that needs to be built out and I think most of the building is not going to be done by the traditional advertising companies -- including Google at this point, i think Google is
going to be supportive of it, but they are now the man, they have the big machine the have their business model in place. I think there needs to be more innovation coming in from the edge."

SOURCE: Conference, "Blueprinting the Information Valet Economy" --
http://www.newshare.com/wiki/index.php/Event-blueprint

VIDEO: Doc Searls (and other) presentations:
http://www.newshare.com/wiki/index.php/Blueprint-video

 

AUDIO: Dave Mastio of BlogNetNews.com at Knight L.A. seminar

Dave Mastio's BlogNetNews.com helps aggregate local news blog feeds for
regions throughout the United States for presentation on news and other websites. In this excerpt, Masio talks about his motivation for starting BlogNetNews.

Mastio was among panelists at a four-day seminar: "Best Practices:
Editorial and Commentary in Cyberspace," presented by the Knight Digital Media Center of the USC Annenberg School for Communication in partnership with the National Conference of Editorial Writers.
Approximately 30 editorial writers attended.

Duration:3 minutes, 46 seconds
Date Last Updated:Fri 07 Mar 2008 08:40:01 AM CST
File Size:904.49 KB
Duration:3 minutes, 46 seconds
Date Last Updated:Fri 07 Mar 2008 09:09:45 AM CST
File Size:1.81 MB