PRAGUE, Czech Republic, Aug. 20, 2010 -- PPF Media, s.a., a unit of the Czech Republic-based insurance and banking conglomerate, is pioneering a new form of "hyperlocal" journalism based on websites in small cities and large towns, supported by regional weeklies, and a national desk in Prague called Futuroom -- and coffee shops. Roman Gallo is media-strategies director for PPF Media. Listen to this Aug. 20, 2010 interview conducted by the Media Giraffe Project's Bill Densmore, at Gallo's Prague office. For full story see: http://www.mediagiraffe.org/czech-hyperlocal / Click on the carat to the left of the bar below to launch streaming audio, or download an MP3 podcast for offline listening. (46 min., 15 secs., 11.1MB)