Independent political filmmaker Robert Greenwald had two pieces of advice this afternoon for media activists who want to change what they see on television – write a letter to a sponsor, and don't hitch their goals to a particular political party.
"I think it is a fatal flaw if we become a wing of the Democratic party," Greenwald said in response to one question.
Greenwald also responded to an audience comment during a panel at the National Conference for Media Reform in St. Louis. the commentator said: "I don't have time, with three kids and a traveling job, to create content. [But] I urge people who aren't journalists and can't get involved at that level to be a conscious consumer and try to by products from companies and support companies who are supporting this movement."
Greenwald said that in his years of working in the commercial Hollywood environment, he was amazed how as few as severn letters to a sponsor would cause a sponsor of a television program to worry about backing a show. "It's amazing, amazing how few lettres scare these people off. [So], instead of sending a letter to your friends, send a letter to a sponsor."
Greenwald is the producer/director of a series of political documentaries, including "Outfoxed: Rupert Murdoch's War on Journalism," and "Unconstitutional: The War on our Civil Liberties."
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